2 campaigns 1 Prism
The past generations have illuminated the path with the "Impossible becoming possible",
together along the new ones, walking towards "The end game of HIV".
together along the new ones, walking towards "The end game of HIV".
IMPOSSIBLE BECOMING POSSIBLE
Breaking the wall
that separates us
that separates us
in 1989 marked a triumph of freedom and hope, inspiring resistance against injustices.
AIDES fights the barriers created by stigma and ignorance, advocating for inclusion and access to care for all.
AIDES fights the barriers created by stigma and ignorance, advocating for inclusion and access to care for all.
One foot
on the moon
on the moon
the accomplishment of the impossible.
A symbol of progress, the surpassing
of human limits.
The association pushes
the boundaries in prevention and support
for people living with HIV.
A symbol of progress, the surpassing
of human limits.
The association pushes
the boundaries in prevention and support
for people living with HIV.
A woman
on November 26, 1974
on November 26, 1974
An iconic figure for equality and social justice.
The association defends the rights of people living with HIV,tackling discrimination and promoting inclusion and dignity.
The association defends the rights of people living with HIV,tackling discrimination and promoting inclusion and dignity.
The end game of HIV
HIV, invisible, impacts physical and mental health.
Fictional heroes inspire us just as much.
You have a role to play in putting an end to HIV/AIDS.
Fictional heroes inspire us just as much.
You have a role to play in putting an end to HIV/AIDS.
7 out of 10 French people play video games.
73% of players are between 20 and 35 years old.
73% of players are between 20 and 35 years old.
To play is to take action
Once upon a time, a kiss.
A kiss for a universal representation of love.
A kiss of defiance in the face of fear and HIV stigma.
A kiss of solidarity with those affected.
A kiss of hope for a future where HIV will no longer exist.
The conviction that research and mobilization will
defeat the disease and win the game together.
A kiss of defiance in the face of fear and HIV stigma.
A kiss of solidarity with those affected.
A kiss of hope for a future where HIV will no longer exist.
The conviction that research and mobilization will
defeat the disease and win the game together.
Video games are emerging as a powerful medium for raising awareness about important causes. Immersion and interactivity enhance understanding and retention of awareness messages, while the playful experience encourages empathy and engagement. This medium reaches a wide audience, including younger generations, who are often difficult to engage.
Get involve today, stop HIV tommorow
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